A working session for Applecroft Finance

The Lead Fit Workshop

Get the right £1m-plus buyers finding you, and the wrong ones filtered out before they reach your diary. You leave with a plan, not a pitch.

Prepared for Josh Jacobs by Andrew McEwan, The Savvy Marketing Guy®

What it sorts out

Six things we work through

Your numbers say the issue is fit more than volume. These are the questions the workshop answers.

Your right buyer

Who to speak to first, and how to speak to them, so one message does one job.

Lead quality

Why leads arrive too small, not ready or the wrong deal type, and how to filter them before a call is booked.

The ads you built

Which are worth running, which to change and which to drop.

Your website

What it says to the wrong people today, and what to fix first.

Referral partners and past clients

How to get more from the channel your best clients already come through.

Ad platform rules

What to check before you spend anything, so the ads do not stall at the gate.

How it runs

Before, during, after

You do a little before, we do the thinking together, and you get it in writing.

Before

You send the raw material

Your journey map, the ads you built, your enquiry and completion numbers, and where your last five completed deals came from.

The workshop

We work through it together

A live session of 90 minutes to 2 hours. Who to target, the offer, qualification, the referral channel, your ads, the ad platform rules, and a review of the website.

After

You get it in writing

Priorities in order, what to do first, and a recommendation on next steps, including what you can do yourself.

Choose your level

Three ways to take the workshop

Same workshop each time. The difference is what you walk away with.

What you get Light £497 A clear steer and a page to work from. Recommended Standard £997 A plan you can run yourself, hand to your PA or give to someone else. Plus £1,497 Standard, plus a check at 30 days so the plan does not stall.
The session
Live working session with Andrew, 90 minutes to 2 hours ✓ ✓ ✓
Recommendation on next steps, including what you can do yourself ✓ ✓ ✓
What you take away
Written output One-page summary Full written plan Full written plan
Lead plan: right buyer, offer, main message, channels in order Headlines only ✓ ✓
Ads verdict: keep, change or stop for each ad, with reasons ✓ ✓
Top five website fixes, ranked, with the reason for each ✓ ✓
Screening outline: what to ask before a call is booked, and what a good lead looks like ✓ ✓
Outline for working referral partners and past clients ✓ ✓
30 day priority list: the first three actions and who does each ✓ ✓
After the workshop
30 minute check-in at 30 days ✓
Short review of what has changed since ✓
Which one suits you
Best if You want a steer and will run it yourself. You want the full plan, ready to act on or hand over. You want someone to look at progress once the plan is moving.

Swipe sideways to see every tier.

After the workshop

After the workshop: working together

The workshop stands on its own. You leave with a plan you can run yourself, give to your PA or hand to someone else. If you would like help putting it into practice, we can talk about that afterwards. No pressure and no obligation.

You said you want someone to bounce ideas off and someone to help bring them to life. If the workshop goes well, that is what this could become. Final prices depend on what the plan needs.

Bounce ideas

Regular sessions to test an idea and decide whether it is worth doing.

Price agreed after the plan

Build and launch

We turn the plan into live pieces, such as the school group launch, the deal calculator as a lead tool, and the free legal fees offer.

From £2,500

Run and improve

We keep it running, measure what comes in, and improve it month by month.

From £750 a month

The small print

What to expect

  • This is a plan, not a guarantee of lead numbers or results.
  • These are the full prices. Andrew is not currently VAT registered, so no VAT is added.
  • Prices for ongoing work are starting prices, confirmed once the plan shows what is needed.
  • Payment is in advance by payment link. The pre-work list comes to you once it is paid.
  • Ad platform and regulatory rules stay your responsibility. We will point you to a compliance adviser for your own position.

Next step: pick a level on the call, and Andrew sends the payment link and pre-work list today.

Andrew / The Savvy Marketing Guy®